• PEI


Because every Canadian deserves a happy Thanksgiving this year

TORONTO, October 7, 2021 – After a year full of virtual dinners and celebrations, this weekend Canadians are returning to the Thanksgiving they remember. To spread Thanksgiving spirit to those fighting food insecurities, Turkey Farmers of Canada, under the Wishbone Project, a national umbrella for giving, is donating $20,000 to Food Banks Canada.

“We want as many Canadians as possible to have food on their table this weekend. Last year we launched The Wishbone Project as a result of the pandemic, and after coming out of the toughest year in our country’s recent history, we hope our donation will make this Thanksgiving the first in a series of positive events to come during the holiday season,” says Darren Ference, Chair, Turkey Farmers of Canada.

During the COVID-19 pandemic, food banks across Canada have faced great challenges due to new and complex demands and lack of volunteers. “Food Banks Canada has been a lifeline for many Canadians navigating the effects of the pandemic, and The Wishbone Project is honoured to support their vital work,” Ference adds.

The giving doesn’t stop there. Turkey processors and producers across Canada will also be making their own special contributions this Thanksgiving season. To name a few:

Turkey Farmers of Ontario has partnered with Feed Ontario and Butterball to surprise and delight donors who participated in their turkey match program. Donors will be surprised with a $5 Butterball gift card courtesy of Feed Ontario, just in time for Thanksgiving weekend. Sofina Foods is lending a hand to various charities, food banks and outreach programs throughout Canada by donating turkeys. Turkey Farmers of Manitoba partnered with Exceldor Cooperative to donate turkeys to be used for Thanksgiving to-go dinners on October 12th, which is expected to serve over 300 meals to the community. Turkey Farmers of Nova Scotia also donated turkeys to the Orchard Valley United Church Men’s Group for their Thanksgiving take-out turkey dinner.

“The Wishbone Project continues to prove that when our industry pulls together we can make a real difference,” said Jean-Michel Laurin, President and CEO, Canadian Poultry and Egg Processors Council.

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About The Wishbone Project/Le Projet Dindons

The Wishbone Project/Le Projet Dindons is the national umbrella for giving for the Turkey Farmers of Canada and the Turkey Primary Processors Sector of the Canadian Poultry and Egg Processors Council (CPEPC). Through monetary and food donations, The Wishbone Project will empower local, provincial, and national community initiatives.

To learn more, please visit https://canadianturkey.ca/the-wishbone-project/